Our Mission

Our mission is to empower leaders and organizations to achieve sustainable growth by aligning leadership, operations, and financial strategy. We provide the clarity, systems, and support needed to navigate complex challenges, improve performance, and lead with confidence.

Our Vision

Our vision is a world where leaders and organizations thrive by operating in their zone of genius—supported by aligned leadership, streamlined operations, and sound financial strategy. We envision a future where businesses are built to innovate, grow sustainably, and create lasting impact for generations to come.

Meet Our Founder
Veronica Armstrong

Veronica Armstrong is the founder of Anchor Growth Solutions and a Business Alignment Strategist with over 30 years of experience in operations, leadership, and strategic consulting. She helps small businesses and nonprofits streamline operations, align leadership, and build systems that support sustainable growth.

Her background spans corporate leadership, fractional executive roles, and consulting across industries including financial services, healthcare, interior design, arts and culture, and cannabis. Most recently, she served as Fractional COO for Lape Farms, a Scottsdale-based cannabis company, where she led operational strategy during a critical growth phase.

Through Anchor Growth Solutions, Veronica partners with founders, executives, and mid-level leaders to bridge the gap between vision and execution. She blends operational excellence with strengths-based leadership, helping clients implement smarter systems, empower their teams, and scale with intention.

Education & Credentials:
– MBA, Arizona State University
– ICF ACC Certified Coach
– Certified Coach (Coach School)
– Gallup Certified Strengths Coach
– Predictive Index Practitioner
– Accredited Small Business Consultant

Veronica is also an active leader within Iota Phi Lambda Sorority, Inc. and Alpha Kappa Alpha Sorority, Inc., and serves on the board of The Lola Mercedes Parker Foundation. Her professional and civic leadership give her a unique lens into the needs of mission-driven organizations.

At Anchor Growth Solutions, we believe that Strategic Business Alignment—where leadership, systems, and finance work together—is the foundation of a business that runs smoothly and grows sustainably.

Hear From Our Clients

Our clients love working with us, just read what they have to say!

"After completing coaching with Veronica, I achieved remarkable career advancements, securing two salary increases and two promotions."
Ashley Charles
Executive | City of New York
"I am so grateful for the opportunity to work with Veronica, she has empowered me to do more of what makes me happy & more importantly to be present in the moment!״
Andrea Greer
Brand Manager | Creative Brands
"Veronica does not only focus on your weaknesses she focuses on your strengths and gives you the tools needed to build off of those strengths for self enhancement."
Marquitta Bradley
Inside Sales Manager | Kennedy Space Center
“Working with Veronica will allow you to bring your whole self to each session and do the work to be a better version of your self. There is something special about her that allows you to trust in her and the process as she helps you help yourself. ״
Payton Shubrick
Founder & CEO | 6 Bricks Dispensary